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	07/01/2009 07:35 am Branding the Grocery Shopping List It is interesting to note that consumers will almost always buy exactly what they put on their shopping list. If they write down flour, they are going to buy flour. What do you think will happen if they write Gold Medal Flour on their list? Getting the consumer to write your brand name on thei ... 07/01/2009 04:20 am Atheist bus campaign spreads the word of no God nationwide Anyone who has spent a chilly half-hour waiting for a double-decker may already have doubted the existence of a deity. But for those who need further proof, a nationwide advertising campaign aimed at persuading more people to "come out" as atheists was launched today with the backing of so ... 07/01/2009 12:54 am Rudd spends $11.5m telling us to spend Kevin Rudd spruiks stimulus package Advertising bill tops $11.5 million "Fanciful nature to fiscal discipline" ... 07/01/2009 12:38 am $11.5m spent trumpeting spending KEVIN Rudd has followed his own advice to "spend, spend, spend" by racking up an $11.5 million advertising bill for his economic stimulus package. ... 07/01/2009 12:01 am Rudd spends $11.5m telling us to spend THE PM has followed his own advice to "spend, spend, spend" by racking up an $11.5m advertising bill. ... 07/01/2009 12:00 am Free publicity or paid advertising? It’s not always easy to recognise the difference between free publicity and paid advertising. ... 06/01/2009 03:05 pm The French Ban Ads on Public Television The French Government has banned ads on public television in prime time as part of its media reforms. There is a debate raging about whether this is a good thing, or part of an evil plot by the President to starve state broadcasters of funds. An interesting twist on the debates we have here about SB ... 06/01/2009 03:00 pm New York Times fronts up THE cash-strapped New York Times put up for sale on Monday its most treasured piece of property: advertising space on the front page. ... 06/01/2009 01:00 pm Big Apple icon sells front page to advertisers The cash-strapped New York Times on Monday for the first time opened its editorial holy of holies, the front page, to advertising. The colour banner ad across the bottom of the page was for CBS te ... 06/01/2009 12:36 pm Advertising Growers Associations Growers associations provide a great way for growers of produce like nuts, corn, grapes or sugar to come together and pool resources to attract new consumers for their products. There’s growers associations for nearly everything that’s grown, for example; corn growers, apple growers, sugar growe ... 06/01/2009 11:14 am Iggy Pop films car insurance commercial Despite vowing he’d never sell his music to products he didn’t believe in, legendary punk icon Iggy Pop has filmed a car insurance television commercial in the UK. The “Search & Destroy” Stooges frontman has teamed up with Swift Cover for the spot, which sees James Newell Osterberg (the ... 06/01/2009 09:17 am Ads drop points to trouble for jobseekers The Federal Government's pre-Christmas financial stimulus helped stabilise the job market last month, but those seeking work will face tougher times later this year, a new survey of job advertisements reveals. ... 06/01/2009 08:32 am New York Times opens front page to ads 9:52 AM ... 06/01/2009 08:19 am New York Times opens front page to ads THE New York Times has joined the growing trend of newspapers around the United States of putting advertisements on its front page. The first front-page ad in the Times appeared in colour, was bought by CBS and ran horizontally across the bottom of the page. Ad revenue slid 21 per cent in... ... 06/01/2009 07:28 am NY Times to sell front-page display ads US newspaper battles prolonged ad revenue downturn. 6 Jan 2009 7:28 AM ... 06/01/2009 07:08 am Ads drop points to trouble for jobseekers Ads drop points to trouble for jobseekers... 06 Jan 2009 07:08 AM ... 06/01/2009 06:45 am New York Times opens front page to ads THE New York Times has joined the growing trend of newspapers around the United States of putting advertisements on its front page. ... 06/01/2009 06:11 am New York Times opens front page for ads The cash-strapped New York Times has opened its front page to advertising for the first time. ... 06/01/2009 04:08 am Cash-strapped New York Times opens front page to ads (AFP) NEW YORK (AFP) - The cash-strapped New York Times on Monday for the first time opened its editorial holy of holies, the front page, to advertising. ... 06/01/2009 12:58 am New York Times to sell front-page display ads (Reuters) NEW YORK (Reuters) - The New York Times said it would sell display advertising on its front page, its latest step to seek new ways to make money as it deals with a prolonged ad revenue downturn. ... 06/01/2009 12:00 am Logan puts ban on bogans THERE'S just one golden rule behind the new $300,000 advertising campaign to boost Logan's image - don't dare mention the word "bogan". ... 05/01/2009 05:24 pm How Web Advertising May Go Anti-Globalism sends us to Ars Technica for Jon Stokes's musing on the falling value of Web advertising. Stokes put forward the outlying possibility — not a prediction — that ad rates could fall by 40% before turning up again, if they ever do. "A web page, in contrast, is typically fest ... 05/01/2009 01:58 pm Ads That Aussies Hate The Most The Advertising Standards Bureau has released its list of the most-complained about ads of 2008, covering TV, print and billboards. To be frank, I haven't seen most of them (which reflects my media consumption habits, I guess), but it's interesting to note that even the most-complained about ... 05/01/2009 01:22 pm Recession buster: increase ad spend Although the mediums are becoming increasingly fragmented, advertising remains key to attracting new clients for many businesses. ... 05/01/2009 11:59 am Innovation round up - December 08 December 2008 marked the end of a long year, with some pretty testing conditions both behind us and more to come. More than ever, we need to think laterally and understand how new ideas can potentially get us out the trouble caused by old ideas. As well as the standard fiduciary practices, thinking ...